I used to skateboard a lot in high school – I can totally appreciate the notion of the ‘dream spot;’ smooth ledges, rails just the right height, flat concrete surfaces, in an undisturbed, private setting… throw in a few pretty ladies, a white picket fence and a grindable bedroom window sill, and you’re SET.
The print ads are about half as good as the viral video spots. You can view all of them here! I’m still trying to figure out who the ad house was that produced them, or if it was in fact Mystery, themselves — which would be awesome. Either way, the skateboard culture has been up to some really wonderful things lately, so here’s to the first great skate campaign of the new decade!