Reading an article in a recent HOW Magazine about designing logos for sports teams, I came across the logo for the Colorado Mammoth, designed in 2003 by Kelley Kocher, of Kroenke Sports Enterprises. I’m probably just extra attracted to the logo, since I’ve developed a recent affection towards (well-designed) sports logos—they’re a curious breed. While most are flat or two-dimensional, this particular mark for the Colorado lacrosse team is much more dynamic with it’s compelling three-dimensional cues.
Apparently mammoths were vegetarians, but lets be honest: the bloody tusks are awesome.








