I could barely finish reading this Limité Magazine interview with KDU Principal, David Gensler, because I was so distracted by yet another instance of the KDU’s self branding. Also known as The Keystone Design Union, a global collective of creative forward-thinkers, constant reinvention just seems to be their thing. Branding goes deeper than a logo; it’s the way a brand makes you feel, and the KDU definitely gets it. I’ve been doing some early sketches for my own icon, ready to be stamped, embossed, or drawn on the corners of artwork or invoices. It’s a valuable component to have for yourself, as an active designer and artist.

I truly look up to the KDU; they’ve always been a remarkable source of inspiration for me.