Received a newsletter yesterday from Hong Kong-based publisher, Victionary, about a few new books worth looking out for. One in particular, Nice to Meet You Too—the sequel to 2006 release, Nice to Meet You—focuses on branding, from business cards to identity systems and packages.
From the publisher:
Another wave of euphoric greetings has arrived! A sequel to Nice To Meet You, the first book of the series on visual greeting designs, Nice To Meet You Too encapsulates the new perspectives and values that young designers have brought forward to present identity in today’s business card and visual identity designs.
What makes figurative formats speak better than words? How simple artefacts explain what you do? How well could you market yourself while being eco-friendly? What does it take to live up to new expectations? With more than 100 creative talents contributing their self-promotional items and commissioned projects for clients in different professions, this new title gathers a great number of striking hellos that continues to make good impressions in this competitive world.
As an active designer, it’s always worth staying on top of your branding/identity game, and with 300+ pages of rich content, Nice to Meet You Too looks like a book worth reading, over and over again!