I don’t often get the chance to talk about the work I do on a day-to-day basis, due to legalities and corporate issues, but I was excited to find these two recent print projects at Borders this month! The top image is an all-type print spot I put together for Always. It was a lot of fun working on, and there are also French and Spanish translated versions running for both the American and Canadian markets. This particular image is from the inside of the April issue of Real Simple, right next to a tutorial on how to straighten your hair! The ad also ran in an assortment of magazines like Teen Vogue, Martha Stewart Living, and Redbook.

The other image is from a much larger campaign to promote a new Nintendo DSi release, that encourages you to create your own mini games. The idea was to encourage young gamers to turn their imagination into real games to pass around among friends; a very DIY sort of vibe. It was very fun working on a project of this size with such a great team. This was shot from inside this month’s issue of Game Informer magazine.

I think it’s important to note that the work that comes out of a large advertising agency like Leo Burnett is never thanks to a single person. Teams of art directors, copy writers, designers, and knowledgeable account people all contribute to the final result; it’s all incredibly collaborative. Seeing your hard work in print (or web, or tv, or radio) is just very satisfying, and I just thought I’d share my excitement with you!