I’ve been seeing the web through the scope of the advertising industry lately; making constant attempts to push the creative envelope, desperately trying to deliver the unexpected. But how can you simplify an abstract idea, and still preserve it’s charm with the infinite restrictions that stand in your way?

Skittles found a way to translate the endlessness of a rainbow to the web, in a simple and always-growing vertical scroll site. Experience the Rainbow delivers the quirky sensibilities of the recent branding, with bizarre web content, twitter stats, animated gifs, and above all – every color of the rainbow!

Visit the site here, and try to reach the bottom!