


Connect with Real Friends
Blackberry
—
This Blackberry campaign was developed to promote their unique messaging app, BlackBerry Messenger. The application’s features allow conversations to feel more instant and more personal than the standard SMS text message, and therefore we wanted to position BBM as a common thread between real friends. Each of the spots feature an entire conversation between friends, made up of individual speech bubbles, arranged to display headlines in the organic negative space.
Developed while working at Leo Burnett
Summer 2010
Published:
HOW International Design Annual, 2011
Awards:
National ADDY Awards, Gold, 2011
One Show Design, Merit, 2011
Blackberry
—
This Blackberry campaign was developed to promote their unique messaging app, BlackBerry Messenger. The application’s features allow conversations to feel more instant and more personal than the standard SMS text message, and therefore we wanted to position BBM as a common thread between real friends. Each of the spots feature an entire conversation between friends, made up of individual speech bubbles, arranged to display headlines in the organic negative space.
Developed while working at Leo Burnett
Summer 2010
Published:
HOW International Design Annual, 2011
Awards:
National ADDY Awards, Gold, 2011
One Show Design, Merit, 2011